About Us

tldr; We combine science, tech and hospitality to make your routine mouth care easy, awesome, and way more effective.

We get it... going to the dentist kinda sucks, and if you dig a little deeper you’ll start to understand why. It's a fragmented industry full of antiquated tech, outdated science, and financial incentives that bias dentists towards that expensive (and painful) treatment we’d all rather avoid.

At Rinse, we’re not interested in an incrementally better approach to dentistry... we're on a mission to remake it. From a state of the art, judgement free studio experience to the highest standards of care, we're committed to helping you prevent otherwise preventable issues. We call this -- modern mouth care.

What can you expect as a Rinse patient?

Online booking for every visit (not just your first)
Modern science and tech, like 3D x-rays and digital imaging
An amazing in-studio experience with noise cancelling headphones and most major streaming services
Personalized, preventive care...because crowns and root canals suck tbh
Free 30-min professional whitening with every cleaning

The Team

Dr. Lena Al-Farra

Managing Dentist | Care Lead

Dr. Lena Al-Farra (aka Dr. Lena) leads the clinical team at Rinse. A dental nerd at heart, Dr. Lena is incredibly passionate about prevention and using leading edge tech and techniques to help improve her patients oral health.
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Dr. Lena trained at UT Health San Antonio — one of the top-ranked dental schools in the country — and has honed her craft at some of the best dental practices in Austin (TX) before moving to San Francisco. She has a reputation for exceptional skill, modern technique, and a warm, patient-first approach. Patients describe her as thoughtful, gentle, and incredibly detail-oriented — the kind of dentist who makes every visit feel effortless.

Casey Harlin

Founder

Casey is a former engineer and healthcare exec that, prior to Rinse, spent 8 years as Vice President of Product and Customer Experience at Delta Dental. He understands the industry and its issues better than anyone. In 2021, Casey started Rinse with an ambitious goal - to reimagine how an industry cares for its patients.

Love from our patients

"Great remodeled facility, outstanding customer support and they use new 3D technology. I highly recommend Rinse Dental."

- George H.

"I just had my first cleaning at Rinse after an embarrassingly long time since my last appointment (I'm blaming the pandemic for messing up my schedule) -- and I can't say enough great things about the staff at Rinse!"

- Teresa R.

"From the music to the vibes to the staff - hands down best dentist experience I’ve had (and let me tell you, I’ve had many)"

- Hope S.

"I had a great experience at Rinse (honestly the best dental experience I’ve had). Everyone was very friendly and welcoming. The office was super clean and modern, and I loved getting to watch TV on Netflix while getting my teeth cleaned."

- Jenna K.

"10/10 recommend (coming from someone with dental anxiety)!! I had a great experience here. Everyone was super friendly and it was easy to schedule an appointment (they also text for rescheduling too)."

- Julia B.

"I LOVE Rinse dental! They are so professional, such a premium/luxury feel, affordable, fast, friendly, high quality work… I could go on! I highly recommend."

- Greta M.

"Hands down the best dentist experience I've ever had! From the easy online booking the friendly, informative staff to the fun gift bag at checkout, Rinse is unlike any dentist I've ever been to!"

- Annie S.

"The office is amazing!"